The difference between PR compared to advertising
and sponsorship is that your business is in the
editorial section of the media.
PR can be a very cost effective method for you
to promote your business. You benefit from
the fact that the person that sees or hears your
business mentioned, is more likely to notice it,
as they know you have not paid to be in the media.
Of Course if it was so easy to obtain positive
PR, everybody would always be receiving mentions
across different media. It is a fact that most
information that is sent to a journalist is quickly
and nothing comes of it.
The secret to good PR, is offering the journalist
something that they think their audience will find
of interest. Palladium Solutions can help you do
this across all media. Working closely with you,
we can help you get regular positive PR, whether
it is for a product launch, publicising an event,
improving your business profile or any number of
Are you an expert in your field?
Is your business
a leader in its sector?
If you have answered
yes, then you can capitalise on that fact. How
have you read a quote in your trade press and
thought to yourself that you had an even better
make. The difference between the person that
the journalist has quoted and you is that the
person being quoted has made an effort to contact
journalist and establish themselves as an expert.
If you are an expert in your field, Palladium
can help you convey this to journalists and
more importantly to your customers.
We often will combine
PR with other areas. For example, your business
could produce a guide and offer it to readers of a newspaper. The
Journalists may well write about the guide if they
if will be helpful to their readers.