It is more important then ever to be able to distinguish
your business from your competitors. Of course
half the challenge here is having innovative products
and services that are better then your competition.
This is where your skills come in.
The other half of the challenge is portraying
your products and services as something different
and better then the rest. Through the wide range
of services we offer, we can help you with this.
The various sections on this site show how using
our marketing skills (Design, PR, Advertising etc)
we can help you build your brand and the public
perception of your business.
However as well as undergoing the steps above,
it is also important to make your brand recognisable
visually. This starts with a good Logo. Your Logo
should be recognisable and convey the relevant
message about your business. Of course there are
many approaches to logo design. Logos can be simple
or complicated, colourful or one colour, subtle
or jump out at you. There is no perfect logo, the
secret is arriving at something you are happy with
and that you believe portrays the right image and
philosophy for your business. Remember that in
years to come, people will always associate your
business with your logo.
Following on from your Logo you need to have a
corporate style for your business literature and
stationary. It is easy to underestimate the importance
stationary, whether business cards or letterheads
etc. Do not forget that your stationary is often
the first item your customer will see from your
business and creates the first impression of your
As well as developing a Logo and business literature,
depending on your business, it can sometimes be
beneficial to generate a general house style. This
can be used for everything from press advertisements
to posters to product wrapping. Having a house
style can help people identify your business as
soon as they see anything from your business, which
in turn helps improve your brand.
The good news for you is that Palladium Solutions
can look after everything for you. Whether your
business is new, you want to rebrand your business,
or you want to build a specific products brand
we can help. Using our skills and experience,
we can help build your brand and identity from
your logos, to the public perception of your
brand and also help and maintain it.
By looking after everything we are also able to
maintain a house style.