You
could try to do the job yourself with the help
of some colleagues. However there
are many
pitfalls you need to be aware of.
- If you and your staff are already working
near capacity, it may be hard to find
enough time
to do the job properly.
- Other areas of the business may suffer,
because staff are spending less time
on their main
job functions.
- Unless you and your staff have relevant
experience in marketing, it is likely
that you will
not have the relevant skills, knowledge
and contacts.
- A poor quality marketing campaign can
do more damage then good.
Option 2 >> |